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Meet Our Home Service Marketing Team

The people who build your website, win your local rankings, and keep your phone ringing — working only with home service businesses.

Valerie Bendersky, founder of the Lead Horizon home service marketing team
[ FOUNDER & CREATIVE DIRECTOR ]

Valerie Bendersky

Valerie founded Lead Horizon Marketing after nearly two decades designing brands and websites that had to earn their keep. She holds a bachelor’s degree in art from California State University, Northridge, and spent her first eight years in print — newsletters, magazines, catalogs and campaign materials for clients including Suzuki Motors, Blue Cross Blue Shield, Speedo and Do It Center.

After starting a family she shifted into web design and local search, specializing in WordPress and local SEO. For the past eleven years she has led marketing for a multi-location appliance and BBQ repair company, managing up to eight websites at once and the local search behind them. That work is the blueprint our team uses for every home service business we take on.

Outside of work, family comes first, followed by fine art, history, museums, and a long list of films she will happily defend.

Design-Trained Marketing

An art degree and years of national brand work mean your website looks like the most established company in your service area — because that is the one homeowners call.

Eleven Years in Home Services

Appliance and BBQ repair, day in and day out. We already know your customers, your busy seasons and the searches that turn into booked jobs.

[ WHAT WE HANDLE ]

All Your Home Service
Marketing, Handled

Home service marketing is not one job. It is a website, a Google listing, reviews, ads and the phone all working together. We keep every piece of it in-house, so nothing gets handed off, dropped, or blamed on somebody else.

Local SEO & Google Business Profile

Your map rankings, service-area pages and review strategy — plus how your business shows up in AI answers from ChatGPT, Perplexity and Google, not just the classic blue links.

Web Design & Development

Fast, mobile-first websites where your phone number is never more than a thumb away — built and maintained without a separate developer to chase down.

Google Ads & Paid Search

Tight, call-focused campaigns, with the searches that quietly drain your budget cut out before they cost you.

Tracking, AI & Reporting

Every call recorded and transcribed with AI, and a plain-English report on what came in, what it cost and what we are changing next.

Find out why your competitors’ phones ring more than yours. Fill this out — your free report lands in your inbox within 24 hours. No call required.